How do you like your milk?

an exploraion around the perception of milk

‘How do you like your milk?’ was part of EAT ME project, focusing on personal dairy packaging. Rather than immediately designing packaging I focused on the experiences around dairy product and to narrow it down, milk.
I gathered my information by interviewing people from all parts of the world and collected videos, ads and promotion materials. As it turned everyone had there own way of drinking milk or their own unique childhood memories. I took out the most inspiring stories and made concept milk bottle caps for each one of them.

The final presentation showed the prototypes, the interview booklet, and a 2 minute videopresentation of milkperception and use in media, film and propaganda.

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