Caroline Noordijk - Ma RCA | thoughts, work, approach, background, fascinations, achievements, skills, ideas, ambition, analysis, insights, concepts...

Pilots

MoveFlow

Pilots

Lucky Girl

IDEO work

My_Way printer
 

New Urban Icon

Electric vehicle charging point

New Urban Icon - vehicle charging point (prototype)
New Urban Icon - vehicle charging point (prototype)
Electric driving is a hot topic these days. A lot of car companies are introducing one electric car after the other and more and more public charging points are popping up in the landscape.
These development mean that Energy-providers have to play their part as well. That was one of the reasons for Liander (a Dutch energyprovider) to join hands with;  Syntens (Dutch innovation platform), the City of Arnhem, O.P.A (design platform Arnhem) and Made in Arnhem. Together they initiated a national designcompetition asking for innovative, iconic designs making their charging points unique and recognizable.

Pilots Product Design
entered the competition with the New Urban Icon-concept. Urban icons are not generally seen as beautiful or ugly, they are seen as icons because they got their charcateristics through context and therefore work well in their environment.
We were looking for a holistic approach and we came up with a concept that integrates three levels;
1. The EV charging point is part of an urban system with green streetnames and graphics on the EV parking lots. This will great overall recognition and city promotion (the more 'green' street, more environmental consciousness)
2. The interface is easy to use, without any unnecessary lcd-displays, and works with products we already know (like the iPhone, tomtom or googlemaps). The LED-light ring around the plug entry-point gives logical feedback on the status of charging and availability.
3. The Urban Icon is designed as a 'plug&play' product and is build out of sustainable materials. By placing two sockets in the top, rather than one, the charge spot can serve two EV cars (which means less physical objects in the street) All this adds to the overall experience.

With the actual design language we aimed at making it as clean and solid looking as possible with hints of other infrastructural products (like hydrants or gas pumps). The two plug-in points are deliberately placed slightly upwards to give the product a bit of a smile (in front view).
The final design is a strong looking but detailed product that would fit in any environment (city, village or office park) and can withhold the test of time.

The Jury agreed and selected us among the 4 finalists.
Congratulations to Floris Schoonderbeek, Dirk Claessens en Maarten Verweij for winning with their concept 'Loloo'.
The finalists and jury-report can be seen on the syntens website

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IsoMatch Tellus

Farming extraordinaire

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IsoMatch Tellus in it's natural environment
IsoMatch Tellus in it's natural environment
When you think of farming you might not immediately think about computers and software. But farming has become a high end industry that uses the latest technologies in their advantage
Kverneland Group Mechatronics is a company that understands this need like no-one else and combines the latest agriculture software with state of the art control systems.
They created a new product-line called IsoMatch to suit the farmers needs. The first product in the series is the IsoMatch Tellus an easy to use touchscreen terminal that helps you monitor and control all processes with a single terminal in the tractor.

The design of the IsoMatch series was done by Pilots Product Design and I had a mayor part developing the design language and designing the IsoMatch Tellus and the Isomatch Global (a GPS unit, not released yet.)
The Isomatch series are characterized bij the use of brushed aluminum, plastics and a colorfull (OEM costumizable) seal. It's rugged, honest in material use, and provides grip where needed. We felt the need to take the IsoMatch series to a higher level by making it more contemporary and giving it a quality feel with refined detailing. The combination of high-end software and matching design will give the competitors a run for their money!

The IsoMatch Tellus was successfully launched at the Agritechnica 2009.

You can also visit the Kverneland Group Mechatronics website for more information.



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MoveFlow

self-check-out-system

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MoveFlow
MoveFlow
The MoveFlow is a self-check-out-system for supermarkets.
Just put your grocery-basket one side, scan your products and fill your bag on the other side.
The friendly design, is playfull, easy to use and can easily change colors or materials to fit the supermarket's identity
The Graphic User Interface completes the 'easy to use' experience, with a clear lay-out and the option to weigh and price your fruit and vegetables with the built in scanner-scale.

ITAB asked Pilots Product Design to come up with a unique design, totally different from current supermarket self-scan units. Our aim was to give the MoveFlow a more domestic feel and make it flexible enough to fit in any supermarket. The end-result has been a success and even lead to introducing a new subbrand ITAB Scanflow, with more products, and an ongoing collaboration between ITAB and Pilots.
It was great fun to work on this project developing it's designlanguage and redesigning the GUI.

Want to know more about this product? Please visit ITAB Scanflow

 

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Lucky Girl

The latest Oilily Fragrance

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Oilily Lucky Girl
Oilily Lucky Girl
Oilily Lucky Girl is a new fragrance aiming at young and cheerful girls who enjoy life. Lucky Girls are girls who are getting to know themselves and the world around them. They write their secrets in notebooks and confide in their friends...
Their rooms are an empire where they talk about fashion, fragrances, make up and boys
...

The felt sleeved bottle and colorfull packaging ar a result of a powerfull colaboration between Pilots Product design and BrandNew design.
We had great time developing the different worlds and scenario's that became the base of the new Lucky girl fragrance line-up (different sizes perfume bottles and body lotion).
The perfume is aimed at girls aged between 10 and 13 years old. A time in their lives where a lot of things are changing. The girls are getting to know themselves and the world around them. They convide in their friends and write their secrets in there diaries. Their rooms are like their empire where they talk about fashion, fragramces, make-up and boys.
The flacons are created on a game of motifs and materials. Joyful colours symbolize luminous world of young girls' feelings. The vibrant colored "dresses" complete with a number of applications are unique. Each of the three differntly sized bottles have their own dress, with different removable elements (star, flower and heart).
The"Lucky Girls" can exchange these elements with their best friends, or use them to decorate their agenda's, pencils or buttons.

Lucky girls is produced and distrubuted by Colorful Licenses and is in store now!

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My_Way printer

A portable photo printer with Bluetooth capability

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Olivetti My_Way portable printer
Olivetti My_Way portable printer
During my Internship at IDEO London I joined the Olivetti My_Way Design team. We worked on detail solutions and the interface lay-out. I'm proud to see one of my contributions (the retractable handle) inbedded in the final product.

The portable printer is designed to be read in a linear fashion, much like a book, the printer communicates with the user in a step-by-step process of interactions, symbols and indications. The clean-lined form is maintained through a retractable handle and push-open doors. Monochromatic color is highlighted by the counterpoint of a matte exterior and glossy interior surface.

For more info you can also take a look at the IDEO-website



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Scope Design strategy

projects snapshots

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Bicycle design strategy and proposals for Dutch market leader
Bicycle design strategy and proposals for Dutch market leader
In 2007 I worked at Scope Design Strategy in Amersfoort (NL).
During my time at the studio I worked in several projects, from bikes to breakfast sets and medical products.

Due to confidentiality I can only show fragmented images.

For more info you can also visit Scope's website

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