MMID is an organisation that is built around specialists. This means that we recruit various specialists and that we train our current team members to become even more specialised within their own field of work. Caroline Noordijk is a very good example. As a Look & Feel Designer she is responsible for the design of the products we develop and her focus is on the relationship between the brand, the people and the product. Caroline also conducts research on trends within the design area and she concentrates on the use of colour, material and finish. Besides her job as a designer she adds value to MMID as a brand identity specialist.