Business Generation Model

introducing the Business Model Canvas

Because of my interest in service design and the desire to get a better understanding of business models in general I decided to read Business Model Generation.

Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking and implementing business models.
It provides you with the big picture by identifying the nine most important building blocks of a business model, visually layed-out in the Business Model Canvas. Furthermore the book talks about different business model patterns, techniques to help you design business models, re-interpreting strategy through the business model lens and a generic process to help you design innovative business modes.

It might all sound grey and dull, but trust me it's not! It is a visual feast for the eye, easy to understand and inspiring.

As a designer this approach helps me to consider all aspects that could influence a design/service, positive and negative.
And it generates a more holistic approach that (hopefully) leads to added value for companies, costumers and society.

Overall a great book...


You can download a preview at www.businessmodelgeneration.com

Keywords: books, business, designthinking

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Glimmer

Books worth reading

Glimmer is a book by journalist Warren Berger, in collaboration with Bruce Mau, looking at the way designers think and how it can improve our lives. Drawing largely on the work of Bruce Mau the book presents ten groundbreaking principles of design in action – principles that address business, social, and personal challenges, and are designed to improve the way we think, work, and live.

You might remember Bruce Mau of his great book and exhibition Massive Change in 2004.
Today he is one of the leading figures in design and design thinking.

"... Mau is at the forefront of a loose movement embracing a new way of thinking about design. It includes individual designers and larger companies like IDEO, as well as several prominent design schools, where new theories about "design thinking" are being developed: what it is, how it works, what it can accomplish. But this "glimmer movement" (the "glimmer" being when a life-changing idea crystallises in the mind) also includes people from outside the design profession - basement tinkerers, technologists, do-it-yourselfers, "crafties", social activists, environmentalists, video-gamers and business entrepreneurs. What links them is their belief that everything today is ripe for reinvention and "smart recombination". And what makes them all designers is that they don't just think this, they act on it..."

You can read the full article on Wired.co.uk

I say 'YES IS MORE'!

Keywords: books, designthinking, research

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