Brand Driven Innovation

Erik RoscamAbbing

Unfortunately I wasn't able to make it to his bookpresentation a couple of months ago.
But now I finally got round ordering Erik's book Brand Driven Innovation and I can't wait to read it!

So what is the book about? Here the AVA Academia (publisher) description:
"Brand-driven Innovation examines the connections between branding, design and innovation. It argues that branding is not merely a branch of advertising, but a tool for sustainable growth in organizations.

Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a durable relationship between brands and customers.

The book explores branding theory and its relation to innovation, in order to provide students with a solid foundation of knowledge. It also contains a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context."

Want to know more? visit the Brand Driven Innovation website or order the book through AVA Books


Keywords: ava, books, roscamabbing, zilverinnovation

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