Caroline Noordijk - Ma RCA | thoughts, work, approach, background, fascinations, achievements, skills, ideas, ambition, analysis, insights, concepts...

Approach

17-02-2010
Food for thought

Books

13-01-2010
Glimmer

Happy New Year

04-01-2010
Back from inspiring Chile

Video

20-11-2009
Story of stuff

Symposium

12-11-2009
Design for Usabilty

Books

20-09-2009
Food for thoughts.

Pilots news

01-10-2009
Fuelled for competition
 

Food for thought

My approach to design

This text is replaced by the Flash movie.

This short presentation tells the story of my approach to design.
I truly believe in the value of untangeling the fuzzy-front end. Through this process you can envision what the product could and should be. It leads to a better understanding of the product that you are about to design and the people you are designing it for.

Keywords: approach, design, thinking


Permalink | Comments (0)

Glimmer

Books worth reading

Glimmer is a book by journalist Warren Berger, in collaboration with Bruce Mau, looking at the way designers think and how it can improve our lives. Drawing largely on the work of Bruce Mau the book presents ten groundbreaking principles of design in action – principles that address business, social, and personal challenges, and are designed to improve the way we think, work, and live.

You might remember Bruce Mau of his great book and exhibition Massive Change in 2004.
Today he is one of the leading figures in design and design thinking.

"... Mau is at the forefront of a loose movement embracing a new way of thinking about design. It includes individual designers and larger companies like IDEO, as well as several prominent design schools, where new theories about "design thinking" are being developed: what it is, how it works, what it can accomplish. But this "glimmer movement" (the "glimmer" being when a life-changing idea crystallises in the mind) also includes people from outside the design profession - basement tinkerers, technologists, do-it-yourselfers, "crafties", social activists, environmentalists, video-gamers and business entrepreneurs. What links them is their belief that everything today is ripe for reinvention and "smart recombination". And what makes them all designers is that they don't just think this, they act on it..."

You can read the full article on Wired.co.uk

I say 'YES IS MORE'!

Keywords: books, designthinking, research


Permalink | Comments (1)

Back from inspiring Chile

Ready for new career opportunities

After 5 weeks of inpsiring Chile I am back home in freezing Amsterdam. It has been a wonderful inspiring trip and I have (re)discovered a lot of new sides of myself (who would have thought I had some hiking skills or archeological interests!). You can check out some of my adventures on http://www.caroel.nl (in Dutch).

But enough personal talk it is time to get back to business...
Time to update some of my work, add blog content, attend design meetings, meet you and get things rolling!

Best wishes for 2010!
Kind regards,

Caroline

Permalink | Comments (0)

Story of stuff

and related videos

Story of stuff - the movie
For those of you haven't already seen this, The Story of Stuff with Annie Leonard.
No real solutions, but a great overview of a product cyclus and the problem we encounter.



Keywords: video


Permalink | Comments (0)

Design for Usabilty

Symposium and workshop

As part of the World Usability Day the TU Delft, TU Eindhoven and University of Twente organized the Symposium Design for Usabilty.
An event with lectures, exhibitions and workshops. It triggered my curiousity and I decided to attend the lectures and one of the 7 workshops.

It turned out out to be an inspiring day with lectures by;
- Prof. dr. Gerrit van der Veer; President of ACM SIGChi
- Océ-Technologies specialists Abbie Vanhoutte MSc and Robert Eijlander MSc
- Cees van Dok MSc; creative director at Frog design Amsterdam
- Jasper van Kuijk MSc;TU Delft researcher

In the afternoon I joined the workshop; Advanced user research and evaluation hosted by Roel Kahmann from P5 Consultants.

For more information please visit the Design for Usability website which also has a link to the lectures on video.

Keywords: symposium, usability, workshop


Permalink | Comments (0)

Food for thoughts.

books worth reading

image 12
Building design strategy by Thomas Lockwood and Thomas Walton
Building design strategy by Thomas Lockwood and Thomas Walton
I am not much of a reader but I do try and sometimes succeed!
These books are some of my latest acquiries. Definitely worth reading or flicking through.

Keywords: books, design, research


Permalink | Comments (0)

Fuelled for competition

the grand final

The nominees...
The nominees...
Electric driving is a hot topic these days. A lot of car companies are introducing one electric car after the other and more and more public charging points are popping up in the landscape.

This summer Pilots Product design entered the national competition to design new electric vehicle charging points that will be placed in Netherlands. 60 entries, 4 studios shortlisted and Pilots is one of them!
The competition is hosted by Alliander, Syntens, City of Arnhem, O.P.A (design platform Arnhem) and Made in Arnhem. And if all goes well the winning design will be produced and placed throughout the Netherlands.

I'm proud to share this news with you, 'cause I am part of the designteam and I truelly believe that we (at Pilots) have a good shot at winning this competition.

You can also follow the developments on the Syntens website (in Dutch)
To be continued..

Keywords: competition, liander, pilots


Permalink | Comments (0)