Caroline Noordijk - Ma RCA | thoughts, work, approach, background, fascinations, achievements, skills, ideas, ambition, analysis, insights, concepts...

Random

05-02-2011
Your Fears Erased Here

TED talks

14-12-2010
Where good ideas come from

Leading Thinkers

03-06-2010
RSA Animate

Mobility

19-04-2010
Yike Bike

TED talks

06-04-2010
Daniel Kahneman

Advertising

30-03-2010
Post-it viral

Leading Thinkers

02-02-2010
Parenting technology
 

Population growth explained with IKEA boxes

Gapminder for a fact-based world view

Hans Rosling is one of the most entertaining data loving figure I have coome across so far.
His non profit organisation Gapminder aims to replace devastating myths with a fact-based world view.
They make data easy to understand and are dedicated to innovate and spread new methods to make global development understandable, free of charge, without advertising.

The video above is one of the many video that can be found on their website: http://www.gapminder.org/

"Explaining population growth requires simplification, but not oversimplification.
In this TED video, Hans Rosling explains why ending poverty - over the coming decades - is crucial to stop population growth. Only by raising the living standards of the poorest, in an environmentally-friendly way, will population growth stop at 9 billion people in 2050."




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Ed Boyden: A light switch for neurons

Controlling the brain with light

This TED talk by Ed Boyden really amazed and shocked me at the same time.
The idea of controlling the brain with light in a very precise and controlled way sounds like science fiction, but it seems to be way more real than I expected.

"Ed Boyden shows how, by inserting genes for light-sensitive proteins into brain cells, he can selectively activate or de-activate specific neurons with fiber-optic implants. With this unprecedented level of control, he's managed to cure mice of analogs of PTSD and certain forms of blindness. On the horizon: neural prosthetics."

Amazing stuff that could lead to curing braindisorders. But also disturbing, becuase who will control these direct mind controls?
Could do with a back-up of my own brain though =]



Keywords: science, ted


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Your Fears Erased Here

Burning Man

It might be a bit dated since it was part of Burning Man Festival '09 (I think) but it is still worth posting...
Just because it is such a nice concept =]

The chalkboard wall was part of the Burning Man Festival. You could write down all your worries and sorrows and at the end of the day they erase everything. Bye bye sorrows!

Keywords: burning, concept, man


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Where good ideas come from

TED talk by Steven Johnson



Keywords: ideas, ted, workmethods


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RSA Animate

Drive: The surprising truth about what motivates us

Really great animation adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

Thanks Jules (from Buro Koos) for posting the link on twitter =]

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Yike Bike

Fetish worthy

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I came across the Yike Bike in the Fetish section of Wired magazine (UK Version).
And I can only say it rightfully earned its spot.

The Yike Bike is a lightweight collapsable electric bicycle designed in New Zealand. The Yike Bike is reaches a top speed of 25 km/hr and weights 9.8kg (thanks to its carbon fibre frame!).
The way it folds into itself is just stunning, actually the whole design is pretty amazing!
It sure beats the annoying electric scooters you find on every bicycle lane here in Amsterdam!

Check out the Yike Bike website for more info.

Keywords: bicycle, green, mobility


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Daniel Kahneman

The experiencing self vs. the remembering self

Everybody is in search of happiness these days, but it seems almost impossible to think straight about happiness.
Daniel Kahneman argues that there are too many traps to really get to the bottom of it. First of all wellbeing is a complex thing, it applies to too many different things. And then there is a great discripency between our two selfs; the experiencing self, that only lives in the present, the now;  and the remembering self, that keeps score and maintains the story of our life.

The remembering self is a story teller. Our memory tells our stories, it is what we get to keep from our experience.
In that perspective it is good to question what defines a story?
Changes, Significant moments and Endings (probably the most important)
These parts will define your influence memory.

One of the biggest differences between the experiencing and remembering self is the handling of time.
Your experiencing self might find overall happiness whilst undergoing an event but one significant moment or ending can ruin the whole experience and your remembering self will tell you the event was horrible.
This underlines the conflict in valuing hapiness, for one part of your self tell you the experience was good but the other clearly doesn't.

Another great TED talk to think about how experiences are established and perhaps how we (as designers) can use this knowledge to make design matter.

Keywords: experience, ted


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Post-it viral

nike viral Argentina

Nike Viral by BBDO Argentina
As designers we are well known for our post-it brainstorm session...

This viral commercial is taking the concept a bit further!
Can't help wondering how much fun the makers would have had during the brainstorm session and making of the video.

It is already a bit dated since it was posted somewhere in 2008 but nonetheless still enjoyable =]

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Parenting technology

Thoughts by Kevin Kelly

A great introduction video by FreedomLab Future Studies
Kevin Kelly was one of the guestspeakers at TEDxAmsterdam back in november (2009) and he is also Senior Maverick at Wired magazine (US). But most of all Kevin Kelly is a pioneer in exploring and writing about the history, meaning and purpose of technolgy in our lives.
He sees technology as an extension of life and technology is anything useful invented by a mind. It is fully intertwined with our lives and it is not only expressed through the devices we carry in our pockets, it is also expressed in things like law or systems like cities.

After watching the TED-talk I quickly browsed the internet to find more information about Kelly, and bumbed into many different sites including the Monitor talent site which has a nice overview of Kelly's activities and thoughts;
....
Why More Technology is Good for the World

Technology has become the primary driver of society and civilization. New technologies alter politics, the arts, social norms, science, and even our identities. The progress of technology is making the world better, but no body is very happy about it. Progress is out of fashion. Yet the march towards the next innovation seems inevitable. Do we even have a choice? We do. We have a choice in how to devise technology that will increase the possibilities and opportunities in the world. The answer to a bad idea is a better idea, rather than to stop thinking, so we should be increasing the good technology in the world.

Read the full article at the Monitor talent website here

You can also watch the TEDxAmsterdam-talk. I particulairy liked the part when he compared technology with children:
" ...technologies are sort of like children. Our job as humans is to parent our mind children, to find them good friends and to find them a good job. And so every technology is a creative force looking for the right job. There are no bad technologies just as there are no bad children. We don't say children are neutral. Children are positive we just have to find them the right place..."

Kevin Kelly is currently researching/writing his next book, in which he hopes to answer the question, “What does technology want?” It will be most likely published by Viking/Penguin sometime in 2010. His thoughts-in-progress can also be seen and read on his extensive semi-blog, The Technium.

Keywords: technology, ted


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Wieden+Kennedy, Masters of advertising

Is it Monday yet? & MVP Season II

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Still from the 'Is it monday yet?' interactive campaign for ESPN
Still from the 'Is it monday yet?' interactive campaign for ESPN
Just a quick pick out of the amazing Wieden + Kennedy portfolio. Engaging, inspiring and well executed!

Go check out the video's on their website

ESPN - Is it Monday yet?
Nike - MVP season II

Keywords: advertisement, wieden+kennedy


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