Caroline Noordijk - Ma RCA | thoughts, work, approach, background, fascinations, achievements, skills, ideas, ambition, analysis, insights, concepts...

Leading Thinkers

03-06-2010
RSA Animate

Mobility

19-04-2010
Yike Bike

TED talks

06-04-2010
Daniel Kahneman

Advertising

30-03-2010
Post-it viral

Leading Thinkers

02-02-2010
Parenting technology

TED talks

21-01-2010
Why wait for the iSlate?!

Environment

05-01-2010
In Transition 1.0

Adventures

26-11-2009
Off to new adventures

New

01-11-2009
Launch website
 

RSA Animate

Drive: The surprising truth about what motivates us

Really great animation adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

Thanks Jules (from Buro Koos) for posting the link on twitter =]

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Yike Bike

Fetish worthy

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I came across the Yike Bike in the Fetish section of Wired magazine (UK Version).
And I can only say it rightfully earned its spot.

The Yike Bike is a lightweight collapsable electric bicycle designed in New Zealand. The Yike Bike is reaches a top speed of 25 km/hr and weights 9.8kg (thanks to its carbon fibre frame!).
The way it folds into itself is just stunning, actually the whole design is pretty amazing!
It sure beats the annoying electric scooters you find on every bicycle lane here in Amsterdam!

Check out the Yike Bike website for more info.

Keywords: bicycle, green, mobility


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Daniel Kahneman

The experiencing self vs. the remembering self

Everybody is in search of happiness these days, but it seems almost impossible to think straight about happiness.
Daniel Kahneman argues that there are too many traps to really get to the bottom of it. First of all wellbeing is a complex thing, it applies to too many different things. And then there is a great discripency between our two selfs; the experiencing self, that only lives in the present, the now;  and the remembering self, that keeps score and maintains the story of our life.

The remembering self is a story teller. Our memory tells our stories, it is what we get to keep from our experience.
In that perspective it is good to question what defines a story?
Changes, Significant moments and Endings (probably the most important)
These parts will define your influence memory.

One of the biggest differences between the experiencing and remembering self is the handling of time.
Your experiencing self might find overall happiness whilst undergoing an event but one significant moment or ending can ruin the whole experience and your remembering self will tell you the event was horrible.
This underlines the conflict in valuing hapiness, for one part of your self tell you the experience was good but the other clearly doesn't.

Another great TED talk to think about how experiences are established and perhaps how we (as designers) can use this knowledge to make design matter.

Keywords: experience, ted


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Post-it viral

nike viral Argentina

Nike Viral by BBDO Argentina
As designers we are well known for our post-it brainstorm session...

This viral commercial is taking the concept a bit further!
Can't help wondering how much fun the makers would have had during the brainstorm session and making of the video.

It is already a bit dated since it was posted somewhere in 2008 but nonetheless still enjoyable =]

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Parenting technology

Thoughts by Kevin Kelly

A great introduction video by FreedomLab Future Studies
Kevin Kelly was one of the guestspeakers at TEDxAmsterdam back in november (2009) and he is also Senior Maverick at Wired magazine (US). But most of all Kevin Kelly is a pioneer in exploring and writing about the history, meaning and purpose of technolgy in our lives.
He sees technology as an extension of life and technology is anything useful invented by a mind. It is fully intertwined with our lives and it is not only expressed through the devices we carry in our pockets, it is also expressed in things like law or systems like cities.

After watching the TED-talk I quickly browsed the internet to find more information about Kelly, and bumbed into many different sites including the Monitor talent site which has a nice overview of Kelly's activities and thoughts;
....
Why More Technology is Good for the World

Technology has become the primary driver of society and civilization. New technologies alter politics, the arts, social norms, science, and even our identities. The progress of technology is making the world better, but no body is very happy about it. Progress is out of fashion. Yet the march towards the next innovation seems inevitable. Do we even have a choice? We do. We have a choice in how to devise technology that will increase the possibilities and opportunities in the world. The answer to a bad idea is a better idea, rather than to stop thinking, so we should be increasing the good technology in the world.

Read the full article at the Monitor talent website here

You can also watch the TEDxAmsterdam-talk. I particulairy liked the part when he compared technology with children:
" ...technologies are sort of like children. Our job as humans is to parent our mind children, to find them good friends and to find them a good job. And so every technology is a creative force looking for the right job. There are no bad technologies just as there are no bad children. We don't say children are neutral. Children are positive we just have to find them the right place..."

Kevin Kelly is currently researching/writing his next book, in which he hopes to answer the question, “What does technology want?” It will be most likely published by Viking/Penguin sometime in 2010. His thoughts-in-progress can also be seen and read on his extensive semi-blog, The Technium.

Keywords: technology, ted


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Wieden+Kennedy, Masters of advertising

Is it Monday yet? & MVP Season II

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Still from the 'Is it monday yet?' interactive campaign for ESPN
Still from the 'Is it monday yet?' interactive campaign for ESPN
Just a quick pick out of the amazing Wieden + Kennedy portfolio. Engaging, inspiring and well executed!

Go check out the video's on their website

ESPN - Is it Monday yet?
Nike - MVP season II

Keywords: advertisement, wieden+kennedy


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Why wait for the iSlate?!

Gesture Interfaces by Pranav Mistry

Pranav Mistry explaining his reason for the 'SixthSense' project.

'SixthSense' is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. By using a camera and a tiny projector mounted in a pendant like wearable device, 'SixthSense' sees what you see and visually augments any surfaces or objects we are interacting with. It projects information onto surfaces, walls, and physical objects around us, and lets us interact with the projected information through natural hand gestures, arm movements, or our interaction with the object itself. 'SixthSense' attempts to free information from its confines by seamlessly integrating it with reality, and thus making the entire world your computer.

You might have seen bits and pieces of this project before (since it was on TEDtalks februari 2009) but this is latest the video from TEDtalks in India, november 2009.

You can find more of Pranav's work on his website


Keywords: interface, technology, ted


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In Transition 1.0

from oil dependence to local resilience

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The
The "In Transition" story is told by the people involved
I'm sure we all know bits and pieces about the content discussed in the "In Transition" film, but is always a good thing to remind yourself as often as you can.

... ‘In Transition’ is the first detailed film about the Transition movement filmed by those that know it best, those who are making it happen on the ground. The Transition movement is about communities around the world responding to peak oil and climate change with creativity, imagination and humour, and setting about rebuilding their local economies and communities. It is positive, solutions focused, viral and fun. ...

Watch the film online here

Another (sort of) related platform is Sourcemap which is researching, optimizing and sharing the supply chains behind a number of everyday products. It is a tool for producers, business owners and consumers to understand the impact of supply chains and is supported by different groups within the MIT.
Look for yourself sourcemap.org or visualcomplexity.com


Thank you Doors of Perception Report for bringing this to my attention!

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Off to new adventures

Chile, New year, new adventures

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17hours of airplane fun...
17hours of airplane fun...
After a year of hard labor it is time for some high-end relaxing, inspiration and adventures.
In a couple of hours time I'll be on a plane to Chile!
I can't wait to see the the Atacama desert, drink wine in Santiago, hear the sound of breaking ice in Patagonia and stare at the statues on Easter Island...

I'm back on the first of january and ready for new careerbased adventures.
Any proposals/suggestions/tips/tricks are welcome =]
Just drop me a line here!

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Launch website

new

It has been a while since I last updated my website and I thought I might as well make a new one!
New website, new approach. It is also an opportunity for me to start sharing my thought, inspiration, fascination and things I encounter through my work and daily life (hence the blog-style format).

So no more radiosilence (or web-silence) from my part.


Enjoy!


Keywords: new


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