Business Generation Model

introducing the Business Model Canvas

Because of my interest in service design and the desire to get a better understanding of business models in general I decided to read Business Model Generation.

Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking and implementing business models.
It provides you with the big picture by identifying the nine most important building blocks of a business model, visually layed-out in the Business Model Canvas. Furthermore the book talks about different business model patterns, techniques to help you design business models, re-interpreting strategy through the business model lens and a generic process to help you design innovative business modes.

It might all sound grey and dull, but trust me it's not! It is a visual feast for the eye, easy to understand and inspiring.

As a designer this approach helps me to consider all aspects that could influence a design/service, positive and negative.
And it generates a more holistic approach that (hopefully) leads to added value for companies, costumers and society.

Overall a great book...


You can download a preview at www.businessmodelgeneration.com

Keywords: books, business, designthinking

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