Service Design Netwerk

a Dutch foundation for Service design

As we all know innovative concepts are no longer just about a product, a device or a website. It is the combination of all different elements that are responsible for the overall experience.
Service design focuses on understanding and designing this overall experience.
Or as one of the leading firms Engine states:
"...we believe that the services people use everyday define their relationships with organizations and with other people; and ultimately shape quality of life. It's well worth designing them well."

This relatively new design field is becoming more and more established and is now also slowly but surely blossoming in the Netherlands. The Service Design Netwerk (SDN) is hosting multiple events to share thoughts and ideas among like-minded and people interested. The SDN is a foundation which provides an independent platform for anyone who interested in the most up to date knowledge about service design.

The great and intriguing thing about service design is that it uses many different different disciplines (anthropology, design, business analysis) and uses design tools, techniques and thinking to create 'Human centered' services that matter. Something a lot of companies could benefit from.

For more information about the network, or upcoming events please visit servicedesignnetwerk.nl (in Dutch)

Or, if you're not based in the Netherlands, you can also have a look at www.service-design-network.org

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