Welcome
a short explenation
This website is an introduction to my work, approach and professional interests.
So take your time and browse through my thoughts and fascinations.
Food for thought
My approach to design
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This short presentation tells the story of my approach to design.
I truly believe in the value of untangeling the fuzzy-front end. Through this process you can envision what the product could and should be. It leads to a better understanding of the product that you are about to design and the people you are designing it for.
Keywords: approach, design, thinking
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RSA Animate
Drive: The surprising truth about what motivates us
Really great animation adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.Thanks Jules (from Buro Koos) for posting the link on twitter =]
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Business Generation Model
introducing the Business Model Canvas
Business Model Canvas
Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking and implementing business models.
It provides you with the big picture by identifying the nine most important building blocks of a business model, visually layed-out in the Business Model Canvas. Furthermore the book talks about different business model patterns, techniques to help you design business models, re-interpreting strategy through the business model lens and a generic process to help you design innovative business modes.
It might all sound grey and dull, but trust me it's not! It is a visual feast for the eye, easy to understand and inspiring.
As a designer this approach helps me to consider all aspects that could influence a design/service, positive and negative.
And it generates a more holistic approach that (hopefully) leads to added value for companies, costumers and society.
Overall a great book...
You can download a preview at www.businessmodelgeneration.com
Keywords: books, business, designthinking
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Service Design Netwerk
a Dutch foundation for Service design
As we all know innovative concepts are no longer just about a product, a device or a website. It is the combination of all different elements that are responsible for the overall experience.Service design focuses on understanding and designing this overall experience.
Or as one of the leading firms Engine states:
"...we believe that the services people use everyday define their relationships with organizations and with other people; and ultimately shape quality of life. It's well worth designing them well."
This relatively new design field is becoming more and more established and is now also slowly but surely blossoming in the Netherlands. The Service Design Netwerk (SDN) is hosting multiple events to share thoughts and ideas among like-minded and people interested. The SDN is a foundation which provides an independent platform for anyone who interested in the most up to date knowledge about service design.
The great and intriguing thing about service design is that it uses many different different disciplines (anthropology, design, business analysis) and uses design tools, techniques and thinking to create 'Human centered' services that matter. Something a lot of companies could benefit from.
For more information about the network, or upcoming events please visit servicedesignnetwerk.nl (in Dutch)
Or, if you're not based in the Netherlands, you can also have a look at www.service-design-network.org
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Cloud Creative Network
joining forces
Cloud is a creative network of supertallented professionals that share their expertise and experience from various industries (product design to strategic business management) to develop valuable, context-relevant creative concepts.
Cloud = positive, flexible, organic and full of energy.
You can recognize cloud members and projects by a fun little Cloud logo =]
Cloud (from Wikipedia, the free encyclopedia)
A cloud is a visible mass of droplets, in other words, little drops of water or frozen crystals suspended in the atmosphere above the surface of the Earth or another planetary body. A cloud is also a visible mass attracted by gravity, such as masses of material in space called interstellar clouds and nebulae.
www.cloudcreative.net
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Lucky lucky girl?
ADCN nomination
Oilily's Lucky Girl (produced by Colorful Licences) is nominated for one of these prestigious awards.
Lucky girl is designed by the BrandNew / Pilots collaboration team and we sure hope Lucky girl gets lucky!
The award ceremony will take place on the 23rd of April in the Amsterdam City Theatre.
Keywords: adcn, award
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Yike Bike
Fetish worthy
And I can only say it rightfully earned its spot.
The Yike Bike is a lightweight collapsable electric bicycle designed in New Zealand. The Yike Bike is reaches a top speed of 25 km/hr and weights 9.8kg (thanks to its carbon fibre frame!).
The way it folds into itself is just stunning, actually the whole design is pretty amazing!
It sure beats the annoying electric scooters you find on every bicycle lane here in Amsterdam!
Check out the Yike Bike website for more info.
Keywords: bicycle, green, mobility
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Daniel Kahneman
The experiencing self vs. the remembering self
Everybody is in search of happiness these days, but it seems almost impossible to think straight about happiness.Daniel Kahneman argues that there are too many traps to really get to the bottom of it. First of all wellbeing is a complex thing, it applies to too many different things. And then there is a great discripency between our two selfs; the experiencing self, that only lives in the present, the now; and the remembering self, that keeps score and maintains the story of our life.
The remembering self is a story teller. Our memory tells our stories, it is what we get to keep from our experience.
In that perspective it is good to question what defines a story?
Changes, Significant moments and Endings (probably the most important)
These parts will define your influence memory.
One of the biggest differences between the experiencing and remembering self is the handling of time.
Your experiencing self might find overall happiness whilst undergoing an event but one significant moment or ending can ruin the whole experience and your remembering self will tell you the event was horrible.
This underlines the conflict in valuing hapiness, for one part of your self tell you the experience was good but the other clearly doesn't.
Another great TED talk to think about how experiences are established and perhaps how we (as designers) can use this knowledge to make design matter.
Keywords: experience, ted
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Incomplete Manifesto for Growth
and a personal addition
number 8: Begin anywhere
It is always great fun and inspiring to read Bruce Mau's Incomplete Manifesto for Growth. Even though he started writing it in 1998 it still represents Bruce Mau’s beliefs, strategies and motivations. Collectively, they are how his studio approaches every project.
I thought about the long list of statements and decided to add one for myself:
44. Feed your intuition. Intuition is a funny thing you can expand/grow it by opening up for the new and unknown. Learn, share and explore and you will collect the sparks that will release themselves in most unexpected ways at unexpected times.
Like to read the other 43 statements? click here
Keywords: bruce, manifesto, mau
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Post-it viral
nike viral Argentina
Nike Viral by BBDO Argentina
This viral commercial is taking the concept a bit further!
Can't help wondering how much fun the makers would have had during the brainstorm session and making of the video.
It is already a bit dated since it was posted somewhere in 2008 but nonetheless still enjoyable =]
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